The Ever Project

Matt McGee: The Best SEO Ever

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 2 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

It's Not Just About SEO Anymore

Search engine optimization has blossomed into so much more than keywords and links, page titles and meta tags. Anyone can learn and do that.

Today, the most effective SEO covers those basics but also mirrors traditional marketing: word-of-mouth, generating buzz, creating content that demands attention, getting your site and your business in front of interested customers. Sometimes that happens on a search engine results page, but not always. It happens on social media sites, local portals, micro-community sites, and many other places.

That's more than just SEO, it's online marketing as a whole.

My Best SEO & Search Marketing Articles 

These links are in reverse chronology. In other words, older stories are here at the top. Newer articles are at the end of the list.
The 4 Most Underrated Pages on Your Web Site
Business web sites often fail to appreciate the value of Frequently Asked Questions, a Glossary, the About Us page, and ...
8 Simple Steps to Make a Page More "Local"
A list of tips to help a web site or web page rank better in local search results.
Top 21 Signs You Need a Break from SEO
The original, 2006 version of this popular article series.
Linkbaiting for Small Businesses (or, What I Learned Last Week)
An analysis of how I put together the "Top 21 Signs..." article, which turned into a very successful piece of linkbait for my blog.
The #1 SEO and Marketing Tactic for 2007
Let's cut to the chase: The No. 1 SEO and marketing tactic that you need to focus on in 2007 is trust.
The Ultimate Guide to Building the Perfect Link
Everything you'll ever want to know about link building. Seriously.
10 Likely Elements of Google's Local Search Algorithm
Several of us have been involved in a lot of discussion about why the same search produces different results between ...
The Value of Ranking #1 in Dollars and Cents
How good is good enough for your SEO campaign? Do you pat yourself on the back when you've reached the ...
How to SEO Your Site in Less Than 60 Minutes
I often get asked to review a web site and give quick feedback on the site's SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I've developed a speedy system to go through a site and take a quick SEO snapshot.
Top 21 Signs You Need a Break From SEO (2007 version)
Back by popular demand, one year later! Here's the 2007 version of Signs You Need a Break from SEO. Enjoy!
A Beginner's SEO Toolbox
The tools you need to succeed if you're just starting out in SEO.
How Amazon.com Became the SEO-Smartest Retailer Online
Answer: By turning their web site into a playground for shoppers like you and me. Summary: Amazon has just launched ...
8 Things the Search Industry Can Teach Small Businesses
Many of the best search marketers own or work for small businesses. They share great advice and articles about SEO, PPC, social media, local search, and more. But these folks also share a lot of great advice for small businesses indirectly - by the things they do in their own businesses.
Which Google Products Should A Small Business Use? (Part 1)
No longer just a search engine, Google has grown rapidly in recent years into a company that now offers a variety of tools and services, many of which are aimed squarely at small business owners. Some of Google's most compelling services are free, making them even more tempting to...
Which Google Products Should A Small Business Use? (Part Two)
Part 2 of the article....
21 Essential SEO Tips & Techniques
Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you'll quickly see that there's a lot of uncertainty over what makes up "the basics."...
SEO "Don'ts": 20 Fatal Mistakes You Must Avoid To Succeed
Small businesses are often hard-pressed for time and money. That's been a recurring theme in the Small is Beautiful columns here on Search Engine Land. And as I read various small business blogs, it's clear to me that there's a growing interest in search marketing and understanding the benefits...
Social Media Marketing for Small Business
What are a small business's best choices when it comes to social media marketing?

The Top Five Reasons Matt McGee is the Best SEO 

(I really don't think I'm the best SEO ever, by the way. There are lots of terrific SEOs that I call friends.)

  • I love to work with fully-committed clients.
  • I love to educate anyone interested about SEO.
  • I focus on overall strategies, not just basic tactics.
  • I always try to explain concepts in easy-to-understand language.
  • I encourage clients to focus on traffic and conversions, not rankings.

SEO Help from Matt McGee's Blog 

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Places You Can Find Me 

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Small Business SEM

My primary blog.0 points

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Matt McGee

I'm a contributing writer at Search Engine Guide.0 points

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Search Engine Land: Small Is Beautiful Column

I'm a columnist on the "Small is Beautiful&qu more...0 points

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Gooruze - MattMcGee

I'm a founding "Gooru" at Gooruze.com, a more...0 points

Your turn: Am I right? 

BizDevMarketing

Well Matt, you're in the top #100 for internet marketing lenses, so I'd say its fair to say your "one of the best 100 SEO squidooers." I'll roll you at The Link Kitchen

Posted November 15, 2007
Matt McGee

@frances - thank you for that.

@pyle_mountain - I don't know about better, but in this case I certainly was quicker. :-)

Posted November 05, 2007
pyle_mountain

Are you sure you're better than Aaron Wall? ;)

Posted November 05, 2007
frances

Don't know about the best seo ever, but I have found your blog has some very sensible advice.

Posted October 31, 2007